Service Management: July 21, 22, 25, 2022 (9am EST)

Inixia Admin · March 31, 2022

GBS Service Management goes further into ‘Running as a Business’, introducing a Service Management Framework that’s built from a Brand Building Framework.  Time is spent on how to effectively create a ‘Service Charter’ along with what constitutes a strong ‘Service Strategy’.  This is different than anything else you’ve heard about Service Management, and it’s at the heart of the Professional GBS® model.

Critical Questions Covered

  • How does the Brand Building Framework help exceed business needs while maximizing value delivery?
  • How do we transform from an internal function to a best-in-class business?
  • What’s the difference between a customer and user, and why is this important?


  • Service Fundamentals: Brand Building Framework, Running as a Business and the Service Management role.
  • Service Design: Benefits of a well defined Service Catalog and how to effectively use a Service Charter to define your services.
  • Service Strategy: Building a strong strategy, how to do customer and user sensing, Joint Business Plans, pricing and benchmarking.


Completion of the Business Services Institute mastery assessment to be a Certified GBS Service Management Master. 

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Inixia Admin

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Course Includes

  • 3 Lessons
  • 3 Topics